Every community has a mix of different people. Understanding each group and how to serve them is essential for creating a successful dynamic and better User Experience within your organization.
Board of Directors
Leadership and governance structure that guides the organization's strategic direction.
Staff
Paid employees who manage day-to-day operations and deliver programs and services.
Members
Core community members who participate regularly and have a sense of ownership.
Volunteers
Unpaid individuals who donate their time and skills to support the organization.
Donors
Supporters who provide financial resources to sustain and grow the organization.
Visitors
New people exploring the community and considering deeper involvement.
Creating Better User Experience
Understanding Each Group's Needs
Each category of people has different needs, expectations, and levels of engagement with your organization. Your website and organizational structure should accommodate these differences:
For Board Members & Staff
- Access to administrative tools and reports
- Internal communication channels
- Document management and collaboration spaces
- Strategic planning resources
For Members
- Easy event registration and program enrollment
- Member directories to connect with others
- Access to member-only content and resources
- Ability to manage their profile and preferences
For Volunteers
- Clear volunteer opportunities and schedules
- Easy sign-up and time tracking
- Recognition and appreciation features
- Training materials and guidelines
For Donors
- Secure and easy donation process
- Transparency about impact and fund usage
- Recurring donation options
- Tax receipts and donation history
For Visitors
- Clear information about who you are and what you offer
- Easy-to-find contact information and directions
- Welcoming first-visit information
- Low-barrier ways to get involved
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